Preparing interactive video ImmersivePreparing interactive videoThe interactive player will open when it is ready.Preparing…PPixelFirefly0 followersFollowPlayable interactive videoBMW transformationPublished September 8, 2026About this videoAn interactive experience featuring a handheld BMW-branded spherical device on a beach. Tap the screen to trigger a transformation effect within the 14-second video.00ShareImmersive1How to playTap to trigger a transformation.CommentsView allMore informationFormatInteractive videoDuration15 secVideo size720 × 1254Last updatedSeptember 8, 2026Tapinteractive videotap
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