Use case
Give short video a goal, not just an ending.
Add a clear challenge to a familiar vertical-video format and let the viewer earn the next moment.
Build around one understandable mechanic
A tap race, timed swipe, steady hold, shake, pose, or sound cue can create a complete micro-game without covering the video in controls.
Use success and retry deliberately
Interaction points can continue, repeat the previous point, restart, jump to another clip, or end. That makes challenge outcomes consistent across every playback.
Share a real landing page
Every approved interactive video receives a stable descriptive page with a poster, creator attribution, interaction instructions, and a direct play or app action. It is useful to people before they open the player.